RENAULT F1

40 Years of Passion


To celebrate its 40 years of success, passion and pride of appearing amongst the historic F1 makes, Renault has decided to revive this anecdote from the past by creating an actual “Yellow Teapot”. Renault’s decision to enter the very exclusive Formula 1 world was made in 1975 and was effective starting in 1977 with a car called the RS01. For the managers of that period, the entry into Formula 1 had to do with introducing engine technology advances. After studies and a lot of thinking (and drinking tea?), the choice of a turbo compressed engine, which had never been done in Formula 1, was revelatory of Renault’s will and ambition.
So it was at the 1977 Silverstone Grand Prix that Renault took up its position with the first Formula 1 turbo engine in history. A few years later, the turbo was used by the other racing teams, and still today, modern Formula 1 models are equipped with this technology.
It was foreseeable – and has always been true when new or even revolutionary technologies are introduced – that technical difficulties and reliability problems would crop up, and some things were abandoned. So, carrying the make’s colours – dominant yellow, black and white –, the RS01 often entered the stands lane streaming white smoke, synonymous with engine trouble.
Ken Tyrrell, the boss of the eponymous team, seeing the smoking car pass in front of his garage, yelled out the nickname “Yellow Teapot” as a joke. The expression was adopted by the membres of his team, then by other teams at the following Grand Prix events. The RS01 was thereafter nicknamed The Yellow Teapot.
Renault won its first Formula 1 victory just two years later at the Grand Prix de France in Dijon, in 1979, with the RS10. This victory of Jean-Pierre Jabouille, engineer and driver of the RS10, was an exploit and prowess in terms of speed to winning.
This success and the following ones validated the concept of the Turbo in Formula 1 and won the respect of the British teams, led by the Tyrell team.
Client : Renault F1   //   Agency : Publicis Conseil   //   Production : Prodigious Paris
Film Production :
Director : Jean Paul Frenay
Sound Producer : Fabien Cornec
Production House : Prodigious
3D Production : Audrey Lagnous, Mathieu Gérard, Nicolas Bossu
Producers : Manuel Henoque, Romain Guilbert, Melissa Adali, Sarah Vavasseur
Post-production : Solveig Pastor, Tara Galy Nadal
3D Post-production : Matthieu Royer (Prodigious) / Fanny Bilani, Arthur Paux, Olivier Zibret, Benoit Messager, Mathieu Destrade et Stephen Plongeon (Reepost)
Film Editor : Aaron Fuks
Sound Design : Marcelo Baldin (Combustion studio)
Graphistes : Dorothée Sorbier, Aurélien Farrobbia, Yoann Bouchard, Jérémy Maillard, Camille Lopez, Arnaud Grelaud, Léo Vedel, Laurent Harambillet, Jeanne Loyer, Jérôme Lionard, Marie Coudiere, Guillaume Jolly, Hugo Durand Mermet, Tim Mendler 
Advertiser managers : Arnaud Delebecque, Andreea Culcea, Xavier Hourdeau, Nathalie Fiancette
Publicis Conseil :
Executive Creative Director : Marcelo Vergara, Cédric Guéret
Senior Copywriter : Jean-Laurent Py
Senior Art Director : Cédric Auzannet
3D : Pierrick Lamoureux
Agency : Adrien Dumont, Domitille Bouvier, Grégoire Bautier, Lisa Wey Planning : Filippo Del’Osso, Nicolas Izel
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